Alma da Onda swimsuits in @wildseaboutique a fabulous boutique that just opened in Tulum !
When Alma da Onda met Lara the owner and fashion designer @wildseaboutique in Tulum, who wants to empower women to use their crafts to support themselves and create interesting and beautiful pieces to be worn by women around the world, it was the perfect match 🙂
What's your background?
I grew up in North Carolina. After University, I traveled around the world for a few years, and became inspired by the textiles from various cultures. It inspired to to start making clothes and gathering interesting items to sell at markets. I moved to Tulum 4 years ago and started my path towards opening my first store.
Why did you decide to open a boutique?
I have worked in a boutique for almost 4 years. I realized that it was a true passion of mine. At first, I didn't know what my purpose was in fashion, until I saw the documentary "True Cost". I realized that the fashion is an industry with a very dark side. It made me want to work only in the light side, which is a huge challenge. I started working with a woman in Bali and in Mexico, developing my line Everelse. I wanted to help people, even if its only two! I want to empower women to use their crafts to support themselves and create interesting and beautiful pieces to be worn by women around the world.
I am working on carrying lines that support small business and small communities. I try to carry as many fair trade products as possible. I have certainly made mistakes, but the foundation will always remain and Fair trade products will eventually fill my store:)
What is your business concept, your specialty?
Wildsea Boutique is all about flowy, soft, high quality fabrics. The store has a minimal, shabby chic, whitewashed look. From beach towels to bikinis, we focus on soft color tones, and interesting prints. Our customers are of all ages and come from all over the world, so we try to keep a variety of styles, while keeping our look fluid.
How do you select the brands you choose to reference in your shop?
We chose brands that align with our concept. We gravitate towards lines that have a mission beyond monetary profits. A good example is the line PLUME. They make beautiful handwoven kaftans from Swaziland, and support communities, and share in the profits with the people that create their pieces. We also have some more mainstream lines such as Frankies Bikinis, who have all of their pieces made in the United States. Everelse is made in Mexico, and 100% fair trade. Our goal at the moment is to expand our "made in Mexico" lines. We want to work with local communities to create exclusive pieces for Wildsea!
Why Alma da Onda?
Alma da Onda is exactly what we want at Wildsea. A small company, created by a woman with a vision. After working a bit with swimsuit patterns and production, I can see that these pieces have been perfected. The fit is flattering for women of many shapes and sizes, and makes women feel elegant and sexy. The perfect combo;)
Your perfect day in Tulum:
I love a rainy day in Tulum. Coming from North Carolina, where we have all four seasons, I crave a change of climate. Whenever it rains I feel so happy and refreshed. I like to spend an extra hour in bed, and have a long lazy breakfast with my love. I like to sit in one of the beautiful restaurants on the beach, watching the storms roll in and out, while working on emails or just reading my book. My favorite moments in this life are the most simple ones
Alma da Onda One pieces Tranças @wildseaboutique perfectly located in the middle of Carretera Tulum Boca Paila